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    H&M opened its largest store in the world at The Forum Shops at Caesars Palace in Las Vegas.

    In celebration of opening day, H&M at The Forum Shops will offered the first 1,000 shoppers in line an H&M Access to Fashion Pass, valued from $10 to $500. 1,000’s lined up!

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    PURE Nightclub, Caesars Palace and Entourage Contest

    Of course everyone around here is excited about the return of HBO’s Entourage and anyone that doesn’t get excited when one of their clients gets their Facebook page pushed by another page with more than 1.5 million people on it might want to find a new line of work. Loving the placement and the exposure.


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    Alizé at the Top of the Palms to Host First Ever “Deadliest Catch” Dinner

    LAS VEGAS (March 2010) – Crab lovers rejoice!  Chef André Rochat of the Michelin-awarded Alizé at the Top of the Palms and Captain Keith Colburn of the crab fishing boat the Wizard on Discovery Channel’s uber-popular show, “Deadliest Catch”  will present a special crab-focused menu for one-night only on Wednesday, March 24.

     

    The exclusive six-course dinner with wine pairings begins at 6:30 p.m. with a champagne reception, immediately followed by a seated dinner at 7 p.m. where guests will not only experience an unforgettable dinner, but will also enjoy the sights of Las Vegas from the top of The Palms.  Alizé’s “Deadliest Catch” special dinner is priced at $135 per person.

    “Although catching the crab is dangerous, savoring it is not,” said Chef Rochat.  “Captain Colburn and I have created an exquisite menu truly showcasing and celebrating the variety of flavor of the crab.  We are pleased to offer this selective menu to crab enthusiasts and connoisseurs.”

    The menu features Rochat’s original dishes including Crab and Piquillo Pepper Stuffed Calamari, Fricassée of King Crab Leg and Frog Legs and Veal Stuffed with King Crab Leg.  Wine pairings feature a sparkling as well as several distinctive selections from Napa Valley.

    Reservations for this unique culinary event are strongly encouraged and can be made by calling (702) 951-7000.  For more information including a complete menu for the “Deadliest Catch” dinner, visit www.andrelv.com/alize/events.

    Entering its sixth season on the Discovery Channel, the Emmy® winning “Deadliest Catch” chronicles the hazardous work of Captain Keith Colburn of the Wizard and several other crab fishing vessels and crews as they brave the treacherous waters in the Bering Sea.

    ABOUT ALIZÉ AT THE TOP OF THE PALMS

    Named after the gentle trade winds that sweep the French Caribbean Islands, Alizé features world-class cuisine, service and wine list, boasting the most dramatic view of the famous Las Vegas Strip.  Chef and Proprietor André Rochat of the respected and award winning Andre’s Restaurant, opened Alizé – the crown jewel of his culinary empire in 2001 on the top floor of the Palms Casino Resort.  Alizé quickly became the talk of the town and has gained notoriety and accolades being named by Condé Nast Traveler as one of the top new restaurants in the world.  Located inside the Palms Casino Resort at 4321 W. Flamingo Road, Alizé is open daily from 5:30 p.m.  For more information, go to Facebook or AndreLV.com.

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    WJa / Synthesis Helps Launch New Vodka Brand

    WJ Agency and Synthesis have launched a coordinated campaign that is strong on social media, P.R., viral outreach and energized creative for Devotion Vodka. Devotion Vodka was created in San Francisco, the birthplace of the original martini, Devotion Spirits unleashed the groundbreaking power of the first-ever 80-proof, four column distilled vodka with the benefits of casein.  Whether enjoyed on the rocks, mixed, stirred or shaken, Devotion Vodka provides for the smooth, delicious ultra-premium vodka taste discerning vodka lovers are seeking.

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