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WJA: Forum Shops at Caesars Agency of Record

LAS VEGAS (Dec. 2009) – The conclusion of 2009 marks the beginning of a new partnership uniting the ultimate in retail, dining, entertainment and proven hospitality with the latest marketing and public relations efforts.  The Forum Shops at Caesars has retained Wagner/Junker Agency as its agency of record.

Together moving forward, WJA will be responsible for promoting Las Vegas’ premier retail destination via local, national and international public relations.  WJA will also utilize social media on both Facebook (www.facebook.com/ForumShops) and Twitter (www.twitter.com/The_Forum_Shops) to communicate with this fast-growing audience the latest in shopping events and promotions.

“This partnership has been a natural fit from the beginning,” says Maureen Crampton, director of mall marketing and business development, The Forum Shops at Caesars.  “With the agency’s multi-markets and international reach, as well as the expansion of our social media presence, maximizing our presence in 2010 is one of our prime objectives.”

Agency owner Jeff Wagner agrees.  “We are very excited to be working with The Forum Shops at Caesars.  As one of the world’s greatest retail destinations, it essentially created the experiential concept in the marketplace.  Working with innovators and visionaries is always a goal of our agency and The Forum Shops at Caesars fits right into our niche.  We have no doubt that this will be a great partnership.”